Our Work
Crafting premium eCommerce experiences that raise ROI
We’ve helped many leading premium and luxury retailers drive revenue growth and achieve their online goals whilst staying true to their brand values.
our clients
Incredible brands we have worked with
Enjoy a snapshot of just some of the incredible brands we have supported with exceptional eCommerce consultancy support, and guidance.
Jo loves case study
How we catapulted Jo Loves mobile conversion rate by 71% and modernised their payment provider
80+
prioritised recommendations
49%
increase in eCommerce conversions
71%
increase in mobile conversion rate
We originally engaged eForward to find a new payment gateway for our Adobe Commerce site, Joloves.com.
They deftly gathered our requirements, both front and backend, assessed the PSP market, negotiated rates, selected the winning payment gateway and then project managed the onboarding, design, development and go-live of Stripe with our development agency and NetSuite connector.

Since switching to Stripe, our overall conversion rate is up considerably and we’re delighted.
– Catherine, Managing Director
eForward stepped in to help us with our Magento 2 project at a key stage shortly before launch. They hit the ground running, taking over liaising with our agency and driving the project forward.
eForward have been particularly helpful and effective in suggesting and implementing modules, working with third parties, and driving conversion rate optimisation. We successfully delivered our new Magento 2 shop and eForward have also worked on stabilisation post-launch.
The final stage of their work with us will be coaching our new permanent post-holder, who I am sure will benefit hugely from their experience and expertise. We intend to retain eForward to advise on eCommerce strategy as our investment to date has been so worthwhile.
– Kirsty, Head of Retail
Westminster Abbey
Replatforming Westminster Abbey’s eCommerce site to ramp up revenue by 50%
We supported Westminster Abbey in replatforming their eCommerce site from Magento 2 to BigCommerce. This change not only resulted in significant improvements in their online performance but also gave the team greater control over the site, reducing their reliance on developers.
50%
increase in revenue
21%
uplift in transactions
14%
increase in average order value
Our Awards
We're pretty proud of our trophy cabinet
Best Platform-Agnostic eCommerce Consultancy Firm
WINNER
2026 London Business Elite Awards
Best Luxury eCommerce Solutions Consultancy
WINNER
2024 Business
Elite Awards
Service Excellence
Award
WINNER
FSB London
Award 2024
eCommerce Consultant
of the Year
WINNER
Management Consulting Awards 2023
eCommerce Consultant
of the Year
WINNER
Influential Businesswoman Awards 2024
Most Influential Woman
in eCommerce Consulting
WINNER
Influential Businesswoman awards 2023
Most Trusted eCommerce
Consultant
WINNER
Greater London Enterprise Awards 2021 & 2022
Entrepreneur
of the Year Shortlister
SHORTLIST
Women in IT Awards 2022 & 2023
Digital / eCommerce
Business of the Year
FINALIST
FSB Awards London 2022
Freelancer
of the year
FINALIST
Digital Women Awards 2021
Your approachable, results-driven eCommerce consultancy
eForward are an approachable, results-driven eCommerce consultancy who are happy to share their industry knowledge and learnings. They skilfully managed the go-live of the new Magento 2 store with the external Magento agency, from the budget negotiations, discovery phase and design sign-offs right through to launch and post-launch stabilisation. This involved project managing a complex integration with the new ERP provider, which had to go live simultaneously – no small feat!
Sue
Commercial Operations Director