ABOUT US
Your trusted partners for all your eCommerce needs
We’re data-led experts with over 15 years of experience in the eCommerce world. Everything we do is backed by real world experience and a results-driven attitude. So you can rest easy knowing your brand is in safe hands.
How we work
Smooth eCommerce support
from start to end
We’re here to hold your hand and elevate your brand with premium eCommerce consultancy support every step of the way.
Here’s how it works:
01
Discovery
We get to know your brand inside out during the Discovery phase. Through conversations and research, we’ll familiarise ourselves with your goals and challenges.
02
Strategy
The Strategy phase is our chance to map out a path to success. We analyse your brand and create a strategic plan for moving forward and getting results with ease.
03
Management
With hands-on consultancy, expert recommendations, and strategic support, we turn your strategy into results-led action in the Management phase.
04
Optimisation
In the Optimisation phase, we offer continuous expert guidance and support as we identify further opportunities to optimise your eCommerce brand.
We're pretty proud of our trophy cabinet
Best Platform-Agnostic eCommerce Consultancy Firm
WINNER
2026 London Business Elite Awards
Best Luxury eCommerce Solutions Consultancy
WINNER
2024 Business
Elite Awards
Service Excellence
Award
WINNER
FSB London
Award 2024
eCommerce Consultant
of the Year
WINNER
Management Consulting Awards 2023
eCommerce Consultant
of the Year
WINNER
Influential Businesswoman Awards 2024
Most Influential Woman
in eCommerce Consulting
WINNER
Influential Businesswoman awards 2023
Most Trusted eCommerce
Consultant
WINNER
Greater London Enterprise Awards 2021 & 2022
Entrepreneur
of the Year Shortlister
SHORTLIST
Women in IT Awards 2022 & 2023
Digital / eCommerce
Business of the Year
FINALIST
FSB Awards London 2022
Freelancer
of the year
FINALIST
Digital Women Awards 2021
our promise to you
Your brand is our business. So we’re all about that hands-on approach
When you choose eForward as your partner, you’re choosing an eCommerce consultancy that cares. We don’t just do things from the sidelines. We get up close and personal with your brand.
As your eCommerce consultants, these are the values that guide everything we do…
Reduce eCommerce bottlenecks
We know how to speak your developers language and we know what it takes to get development tickets moving in the right direction.
Data-led confidence
Every decision we make is led by data, evidence and real world experience. As a result, we’re confident that we’ll steer you in the right direction.
Results to be proud of
We don’t just deliver work. We deliver results to be proud of. Whatever we’re working on, you can count on it to be done to the highest standard, reflecting our expertise and guiding your success.
Meet the founder
The driving force behind eForward and an award-winning eCommerce consultant, Emma Forward has rich product ownership and project management experience.
With a wealth of experience and 15 years of eCommerce expertise, Emma has worked in-house and as an independent consultant for an array of retailers and sectors.

Emma Forward
Founder
Our partners are your partners
Our valued clients all benefit from our extensive partner network of leading eCommerce platforms, solutions, and suppliers.


