Services / UX/CRO Website Audits
UX/CRO Website Audits.Â
If your eCommerce site isn’t converting but you don’t know where to start, you’ve come to the right place. We’ll audit your site and produce a backlog of high-impact prioritised recommendations to work through to get your site performing as it should.
What’s included
Competitor Comparisons
We’ll provide screenshots from other websites in a similar vertical to contextualise recommendations and illustrate what’s being suggested. We can then do side-by-side analysis. You can specify the comparison reference websites or we can choose.
Google Slides Summary
Detailed slides grouped by page type showcasing evidence-based CRO recommendations with screenshots, across both desktop and mobile.
Prioritised Backlog of Recommendations
A Google sheet summarising all the 80+ Google slides recommendations. These will be prioritised to ensure you concentrate on the most high-value CRO changes first.
What we audit
Site-wide elements – Navigation, onsite search, cookie consent & footer
CMS Pages – Homepage, 404 page & account sign up page
Category/Collection/Product Listing pages (PLPs) & Product pages (PDPs)
Cart & Checkout
How our audits work
01
Discovery Call
We have an initial 30 minute chat where we discuss pain points, existing challenges, goals, and what success looks like to you.
02
Audit
We audit the site from top to bottom, using any analytics you share with us – exit surveys, GA4 data and service reviews are all helpful here – plus best practice UX & CRO principles. We illustrate each evidence-backed recommendation with screenshots, both from your site and reference or competitor sites.
03
Prioritise Backlog
We condense our 80+ recommendations into a Google sheet, and implement our prioritisation matrix to ensure you have a roadmap for implementing the optimisations in the right order.
04
Optimisation
Once you have your prioritised backlog of recommendations, you can choose whether to work through these with your developers or internally yourself, or whether you’d like to engage us on a retainer to manage this process. We can also recommend freelance developers or dev agencies if helpful. Read more about how we manage dev teams on your behalf.
eForward conducted a CRO audit of our site’s mobile experience, resulting in 80+ prioritised recommendations based on complexity vs impact, which they fed into the backlog with our development agency. They’re comfortable liaising with senior stakeholders as well as getting the best out of relationships with external agencies.
Catherine
Managing Director, Jo Loves
We blend into your team so you stand out online
Let’s finally get your eCommerce projects back on track
Get your eCommerce projects out of dev backlogs and in front of your customers’ eyes with us (your trusted eCommerce partners) by your side.
We're pretty proud of our trophy cabinet
Best Platform-Agnostic eCommerce Consultancy Firm
WINNER
2026 London Business Elite Awards
Best Luxury eCommerce Solutions Consultancy
WINNER
2024 Business
Elite Awards
Service Excellence
Award
WINNER
FSB London
Award 2024
eCommerce Consultant
of the Year
WINNER
Management Consulting Awards 2023
eCommerce Consultant
of the Year
WINNER
Influential Businesswoman Awards 2024
Most Influential Woman
in eCommerce Consulting
WINNER
Influential Businesswoman awards 2023
Most Trusted eCommerce
Consultant
WINNER
Greater London Enterprise Awards 2021 & 2022
Entrepreneur
of the Year Shortlister
SHORTLIST
Women in IT Awards 2022 & 2023
Digital / eCommerce
Business of the Year
FINALIST
FSB Awards London 2022
Freelancer
of the year
FINALIST
Digital Women Awards 2021
our promise to you
Your brand is our business. So we’re all about that hands-on approach
When you choose eForward as your partner, you’re choosing an eCommerce consultancy that cares. We don’t just do things from the sidelines. We get up close and personal with your brand.
As your eCommerce consultants, these are the values that guide everything we do…
Reduce eCommerce bottlenecks
We know how to speak your developers language and we know what it takes to get development tickets moving in the right direction.
Data-led confidence
Every decision we make is led by data, evidence and real world experience. As a result, we’re confident that we’ll steer you in the right direction.
Results to be proud of
We don’t just deliver work. We deliver results to be proud of. Whatever we’re working on, you can count on it to be done to the highest standard, reflecting our expertise and guiding your success.
Meet the founder
The driving force behind eForward and an award-winning eCommerce consultant, Emma Forward has rich product ownership and project management experience.
With a wealth of experience and 15 years of eCommerce expertise, Emma has worked in-house and as an independent consultant for an array of retailers and sectors.
Emma Forward
Founder
Our partners are your partners
Our valued clients all benefit from our extensive partner network of leading eCommerce platforms, solutions, and suppliers.
